A Lincoln that targeted Mercedes and BMW buyers was an even more radical idea in the 80s than it is today.
However, the Mark VII LSC holds an important place in Ford history, and deserves some recognition.
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A transcript, cleaned up by AI and edited by a human staffer, is below.
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Transcript:
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Buckle your seatbelts, because we’re going back in time.
Like a true sci-fi hero, this 1988 Lincoln Mark VII LSC has a complicated backstory — sons turning against fathers, alternate timelines, and even Lee Iacocca.
For years, the Lincoln Continental Mark series stood as Ford Motor Company’s most luxurious and expensive car. But by the early 1980s, BMW and Mercedes-Benz were making serious inroads in the luxury market. America’s young professionals wanted performance, not plushness, and German minimalism appealed more than American excess.
In response, Ford designers created a sleek concept called the “Aero Luxury Car,” and the public loved it. While clearly a Lincoln, much of the design made its way into the 1983 Thunderbird, which actually beat Lincoln to market. That didn’t make the Continental Mark VII any less attractive when it debuted a year later.
It scored an aerodynamics and styling win with the first flush composite headlamps in the U.S. since 1940. Years of lobbying had convinced the government to end its requirement for sealed-beam headlights, paving the way for smoother, more efficient designs. The new Mark VII also arrived with plenty of 1980s technology, including fuel injection and electronic air suspension.
The Thunderbird and Mark VII both rode on Ford’s Fox platform — a do-it-all design used on everything from the Granada wagon to the Mercury Capri. The new Lincoln measured over a foot shorter, half a foot narrower, and more than 300 pounds lighter than its Mark VI predecessor, but it still carried a strong family resemblance.
The Continental’s spare tire hump is one of my favorite styling features. I know it’s silly, and it doesn’t actually hold a spare tire — the real one sits off to the side — but there’s something endearingly tacky about it.
Compared to the boxy Town Car and bustle-back Continental sedan, the Mark VII was a radical departure for Lincoln, especially in its performance-oriented Luxury Sport Coupe trim. Stiffer suspension, better tires, more horsepower, and the absence of a hood ornament all set it apart.
Inside, it’s a time capsule of navy blue interiors from the 1980s. I wish modern luxury vehicles offered more choices than brown, black, or tan. The cabin tries perhaps too hard to project a high-tech image, with a row of buttons controlling a variety of computer readouts. The back seat is nearly useless for adults, but it does feature some nice luxury touches.
Combined with a skinny, stocky floor shifter, a large center console, and snug but not cramped seats, this was the most driver-focused Lincoln interior yet.
It has nearly every feature you could want. The steering wheel adjusts from “F1 racer” to “school bus” mode. The power seats have about 40 different movements, including adjustable bolsters, and there’s even a gyroscopic cup holder for your chocolate milk.
Jokes aside, the Mark VII represented a major step forward for Lincoln. For the first time, the brand offered a car meant to compete with European luxury models — a revolutionary move for an American automaker. It became the flagship of Ford’s corporate renaissance, where “quality was job one.”
In 1985, it became the first American car with four-channel anti-lock brakes. In 1986, it dropped the “Continental” name but gained multi-port fuel injection. By 1988, all Mark VII models used the same high-output 5.0-liter V8 as the Mustang GT. Originally, it made 225 horsepower and 300 lb-ft of torque, though this particular car may have lost a little of that with age.
It’s not gutless, but flooring it doesn’t exactly thrill. On the road, it feels like a mix between an ’80s Mustang and a Town Car — which, essentially, it was. The smaller size keeps it from wallowing like its predecessors, but it’s still no BMW.
The air suspension smooths out bumps well, though the car shows its age with plenty of squeaks and rattles. At one point, the system deflated and left us stranded, but a 30-cent O-ring fixed the issue. Despite those quirks, the Mark VII’s chassis feels capable of handling more power, and thanks to its Mustang lineage, the aftermarket potential is huge.
By 1988, the Mark VII had plateaued. A new Continental based on the Ford Taurus was taking center stage, and production delays for the Mark VIII meant the VII had to soldier on until 1992 without major updates. By then, sales had slowed to a trickle.
So what happened to Ford’s front-running, Mercedes-challenging flagship? The answer was in the numbers — and the Germans weren’t to blame. Mark VII production figures were only modestly better than the Mark VI’s, while Town Car sales soared, peaking at 200,000 units — five times that of the Mark VII. Yuppies may have loved their BMWs, but the masses still bought traditional luxury cars in droves.
Only now do we see the consequences of not taking German competition more seriously. Still, it’s hard to fault Lincoln for building what people wanted. Despite ambitious marketing, the Mark VII was never truly a direct competitor to European luxury coupes. The Mercedes SEC, for example, cost more than twice as much.
Like the ornamental spare tire hump on its sporty body, the Mark VII tried to bridge Lincoln’s past and future. It marked the beginning of a new era — the first act in a new chapter of Lincoln history. But when executives saw more money in catering to the masses than enthusiasts, they took the obvious path, leaving the Mark series story unfinished.
Even so, the Continental Mark VII — especially the LSC — had a lasting impact. It ushered in new technology, aerodynamic design, and likely helped boost showroom traffic that sold plenty of Town Cars. On its first attempt, Lincoln used a modest family-car platform to create a sports coupe that could almost compete with Mercedes and BMW at half the price.
And even without a proper ending, that’s still a pretty good story. Here’s hoping there’s a franchise reboot in the future.
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